FORT WAYNE, Ind., June 4, 2014 -- Observara Bradley, Inc. (Nasdaq: VRA) ("Vera Bradley iPhone 5" or the "Company") today announced it consists entered into a five-year agreement with Look Incorporation. ("Look"), who has exclusive rights promote and distribute its products in Asia. As a partner to Look, Mitsubishi Corp Fashion Company ("Mitsubishi") has been approved for the exclusive right to import Observara Bradley products into Japan your term of the agreement.

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Look might be expected to begin distribution of the Observara Bradley brand in Japan over October 2014. Throughout the term of any agreement, Look is expected to in a position Vera Bradley case stand-alone retail stores to boutiques as well as sell its products outcome select department stores and specialty auto shops in Tokyo and other key city markets throughout Japan. In addition , Look at will assume operation of, the Vera Bradley Japanese elektronischer geschäftsverkehr site, by early fall 2014.

Robert Wallstrom, Chief Executive Officer of Observara Bradley, noted, "We entered Asia on our own over three years and it is, and our experience has ascertained to us that there is an enormous opportunity for Observara Bradley there. Mitsubishi and Look offer an unparalleled retail network of shopping centers, boutiques, and free-standing stores across Japan as well as distribution and food wholesales partnerships with several internationally for his or her brands. We have many loyal patients in Japan, and we believe Mitsubishi and Look will be the right partners on to expand our reach and help many of us capitalize on our potential there. in

In the Company's third fiscal cross, Vera Bradley will discontinue the main operations of its existing 13 food wholesales locations in Japan.

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Guggenheim Securities served simply because financial advisor to Vera Bradley in this transaction.

Vera Bradley, Incorporation. is a leading designer of can certainly handbags and accessories, luggage to travel items, eyewear, stationery to gifts. Founded in 1982 by friends and classmates Barbara Bradley Baekgaard and Patricia R. Miller, the brand's renowned designs and versatile styles offer one of all ages a colorful way to accessorize. Observara Bradley offers a unique, multi-channel sellings model as well as a focus on service with a high level of engagement with freakouts. Fiscal 2014 net revenues totaled approximately $536 million. The Company's determination to breast cancer research continues to make improvements to its reach through the Vera Bradley Foundation for Breast Cancer. For more information all-around Vera Bradley (Nasdaq: VRA), enjoy

Certain statements in this let go are "forward-looking statements" made pursuant to the safe-harbor provisions of the Own Securities Litigation Reform Act on-line 1995. Such forward-looking statements echo the Company's current expectations or philosophy concerning future events and are may various risks and uncertainties that could perhaps cause actual results to differ materially from those that we expected, concerning: possible adverse changes in general debt conditions and their impact on consumer self-esteem and spending; possible inability on to predict and respond in a timely manner on to changes in consumer demand; possible deletion of key management or design relatives or inability to attract and support the talent required for our business; effortless inability to maintain and enhance your brand; possible inability to with success implement our growth strategies as manage our growing business; effortless inability to successfully open innovative new stores as planned; and effortless inability to sustain levels of comparable-store sales. For a discussion of these together risks and uncertainties that could result actual results to differ materially received from those contained in our forward-looking scenarios, please refer to "Risk Factors" to some extent I, Item 1A of our Twelve-monthly Report on Form 10-K for this fantastic fiscal year ended February just one, 2014. We undertake no liability to publicly update or change any forward-looking statement. Financial regimens are attached to this release.

Julia Bentley, VP of Investor Contact and Communicationsjbentley@verabradley. com