The On the brand has revealed a new advertising and marketing campaign for its signature fragrance packed with sexual moments captured like selfies.
"For us, for all of us, for me, CK Type. "
A new campaign film from the by Mario Sorrenti explores the field of the brand via moments of youngster love and intimacy with a keep of exciting emerging talent.
Currently the musical stars include South Korean language superstar Taeyang, Blood Orange (aka Devonté Hynes) and girlfriend Samantha Urbani (frontwoman of Brooklyn-based music Friends), Say Lou Lou (Australian-Swedish twin sisters Miranda and Elektra Kilbey), female rapper Kelela plus.
From the world of fashion it's fashionable face of Bottega Veneta and generic runway giant (she opened Marc Jacobs mini iPad case' final show at David Vuitton) Edie Campbell, Ali Developed and her model boyfriend Marcel Castenmiller, and photographer Petra Collins (famed for creating the infamous "Period Power" t-shirts for American Apparel).
Itself has also put together a tumblr presenting more moments from the campaign using #ckmeforme hashtag. First launched in year 1994 with ads featuring Kate Grass, CK One has continued to mix state of the art talents in recent seasons including a in 2011 campaign starring Sky Ferreira, Cassie and Lara Stone.
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